The Best 1970s Hairstyles Iconic '70s Celebrity Hair
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For face, Vincent recommends this moisturizing tint "which can be used alone or mixed into your moisturizer or SPF for some added glow." "'70s bush" wasn’t a term coined for brows but we think it contains multitudes. A bushy brow has '70s free-spirit energy, but in 2023, we curate where they land a bit more. "Just brush your brows lightly into place with gel," says Patinkin. Hell, the millennials even have their own chewed bubblegum-hued pink.
Exaggerated Cut-Crease
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Next season, Sharon Tate’s spectre is a tangible presence in fashion with Julien Macdonald citing her as the influence for the beauty looks in his S/S11 presentation. The darker eye crease, so definite in the 1960s, continued into the 1970s for some makeup looks. However, it was now blended to create a soft depth with a cat-like or almond shape. Interestingly, many women didn’t use a crease colour, preferring one colour all over the lids with an optional light shade under the brow. Blues, greens, earthy tones and purples were the popular colours.
Bold Lower Lashes
When recreating the 70s look, choosing the proper eyeshadow is important. To stay on-trend, opt for palettes with either dreamy pastels or bold jewel-toned hues. To add that extra disco flare, be sure to emphasize your eyes with sparkles or glitter pigments like the Lemonhead LA Spacepaste ($22). If Allure threw a party at Studio 54 in 1979, the room would be filled with '70s makeup trends like glittery eyeshadows, bushy natural brows, and graphic white eyeliner.
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Winged eyeliner, sculpted cheekbones, and defined lips were popular on the silver screen and all over town. Pop on a pair of false lashes for maximum drama, and you'll be wearing this makeup on repeat. The sixth image is all about the glitz and glamour of the disco era. The model’s glossy waves reflect the light, while her shimmering eye makeup and glossy lips scream disco diva. Disco was decadent, with glittery, glossy and shimmery makeup designed to be seen.
Going Natural
Pairing it with a very 70s, brushed up feathered brow and you're in a time machine straight to the 70s. Abergel says you'll want to set your hair in a way that's still moveable while styling curls into a '70s haircut like Ross' voluminous Afro. "One you curl or straighten [hair], you want to allow the hair to completely cool in the shape you're creating to finishing molding it into its new formation," he says. Long, pin-straight hair with a middle part is an easy go-to '70s haircut to give you that disco vibe. "This is all about the [flat] iron and using heat protectant," says Abergel.
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It also depended on whether the makeup was for daytime or going out. Eyeliner might not be worn by those who favoured a more natural look. Otherwise, eyeliner could be worn on the upper and lower lids as required. Punks, goths and the new wave army favoured a heavy and well-defined approach. Period films like The Boy Friend (1971), The Great Gatsby (1974) and The Great Waldo Pepper (1975) brought the 1920s alive. They inspired doll-like faces with smoky eyes and skinny brows.
It was an era that launched bell-bottoms and big hair into the collective consciousness. To add some extra disco dazzle, apply a shimmery highlighter like the RMS Beauty Living Luminizer ($38) along the top of the cheekbone. Many makeup artists agree that looking back at past decades is the perfect way to find new inspiration—especially when you're willing to experiment and have fun. Hairstylists Mischa G and Cherie Amor both agree that the beauty of the '70s was natural, effortless, and chic. "When it comes to ‘70s hair, it was all about freedom through self-expression," hairstylist Mischa G explains about the more relaxed beauty time.
It's the one part rocker-chic to two parts Woodstock festival hairstyle, such as this long version of the classic shag, that really does it for us. Jane Birkin is often cited as a fashion icon—after all, she is the namesake of the Hermès bag—but her low-maintenance haircut is just as memorable. Grace Jones's '80s flattop is forever in the Hair Hall of Fame, as is her short cut from her modeling days a decade prior. “All aspects of ’70s beauty demand that the lashes pop,” says Reiko Brown. “My favorite is the buildable thickness of Chanel Inimitable Extreme. From a clean coat to spiked lashes, this builds beautifully and remains put.” For his part, Puckey builds a feathered lashline with the help of Victoria Beckham's Vast Lash Mascara.
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From brick-red lips with a high-gloss finish to saturated shadows and shimmering sheens, these eight throwback makeup looks continue to turn heads. The latter half of the ’70s saw a big change when people started to wear brighter pastels instead of rich yet drab tones that had been so prominent just five years earlier. Peach in particular was often seen on women during this decade because it looked natural with their tanned skin tones, while others paired earthy hues or nudes together for an extra touch of sweetness.
Why not try a green lunar negative space with icy inner eyes for a hint of that 70s shimmer? This eye can be paired perfectly with rosy flushed cheeks and glowing skin which marked much of 70s beauty looks – achieved with soft blush application for that healthy, sun-kissed glow. Blue eyeshadow is the calling card of 60s makeup, but it's also a 70s staple. The key difference is that the 70s saw a disco update to the trend, with more vibrant colours and metallic finishes.
The best part of this floral eye is that it’s totally up to interpretation. Start by visually mapping out each petal size, then begin to create the fill of the shape with a small, dense brush and your eyeshadow of choice. Once the basic shape of each petal is defined, follow with a liquid eyeliner to trace around each petal like a frame. For a little added flair like Severson, continue the liner from the last petal under the lower lash line—creating a tiny curl as you approach your inner corner. Finish with a swipe of lip gloss and trust that Penny Lane would be proud. Hippies, dancing queens, and everything in between—‘70s makeup was so iconic that its remnants still live on today in sun-goddess bronzers, the iconic cut crease, pastel shadows, and graphic liners.
The old block mascaras of previous decades had now given way to the tube-and-wand mascaras. They came in various colours, including black, brown, blue, green, and grey. Brighter colours were also made, like turquoise, raspberry and lavender. Everyday blusher was quite natural throughout the decade in both application and the colours used. From the mid-1970s onward, blusher could be applied more prominently with defined stripes on each cheek, sometimes from the temples down. In 1974, model Beverly Johnson appeared on the cover of American Vogue – the first time an African-American woman had been on a mainstream fashion magazine.
Keep scrolling to see the 10 most iconic '70s makeup looks and the products you need to replicate them. When it comes to acing the 70’s-inspired nails trend, Lim feels that there is no right or wrong way to achieve the look. Instead, she insists that the hardest part is choosing which design you want to rock. If you do want to do a minor touch-up, Patinkin recommends this hydrating concealer.
From Farrah Fawcett's big Charlie's Angels flicks to Diana Ross's disco-inspired afro, there's a diverse collection of muses to take inspiration from. But it’s also hard to ignore how relevant each style still feels today. It's true, you could easily plop them into the year with hardly any changes and they’d look just as awesome.
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